Simple systems that bring in customers and keep them.
For service businesses where enquiries pile up in WhatsApp, booking is handled by message, and you are the one keeping it all moving.
I turn that into a simple system the team can run, term after term, without rebuilding it each time.
Amped Up Rock School.
A local music school filling terms by hand, answering the same questions every week, starting from scratch each month. Website, booking, and follow-up rebuilt to run together.
- Different intake every term, no way to predict it
- Every enquiry handled by message, one at a time
- Nothing the team could pick up and run
- A clear offer: a free trial lesson
- A website that answers the parent questions before they ask
- Booking that does not need a back and forth
- Follow-up that goes out on its own
- A setup that runs again at the start of every term
- Parents stopped messaging to ask how it works
- Bookings come through without messages flying back and forth
- No more chasing reminders or confirmations
- The same setup runs again every term
“Stephen rebuilt how we run terms. Bookings come through without me chasing, and I’m not answering the same questions every week any more.”
Same shape, different business.
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Let’s Go Padel Campaign System
View projectProblemA new venue with no real way to bring in first-time players or turn one visit into a habit.
What was builtA simple loop: bring people in, get them booked, follow up, get them back. Website, booking, follow-up, and a campaign that runs again each month without rebuilding it.
What it enablesBookings come through without back and forth. First visits get a real follow-up. The same setup runs again next month.
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Inbox Pipeline
View projectProblemA small team buried in emails, no clear sense of what to act on first or how to follow up.
What was builtA simple way to turn an inbox into a pipeline. Real enquiries pulled out, tracked, and drafted as they arrive.
What it enablesOne view of what is moving and what is stuck. Less time in the inbox. Fewer enquiries dropped.
Short list, held tightly.
- Keep it simple. If it takes a diagram to explain, it needs cutting down.
- Only add a tool if it replaces two others.
- Ship early. Real feedback beats imagined feedback.
- Write it down so the work survives without you.
Send me how it works today and I’ll show you where it’s breaking.
A short email: your website, how booking works today, and what is slipping. I will write back with where the gaps are. No pitch.
You send me what you’re using right now. I’ll tell you where it’s breaking. Then we decide if it’s worth fixing.