Lateralis.
Pipeline visibility, focused on what actually needs attention. Early-stage.
- Northbridge CapitalAt riskPropose$84kNo reply · 12 days
- Orellin LabsStalledQualify$22kMissing next step
- Harbor & FinchClosingClose$140kContract out
- Meridian FoodsAt riskPropose$48kPrice pressure
- Keel & SpireEarlyDiscover—Intro scheduled
Why it exists
Most CRMs tell you what is in the pipeline. They rarely tell you where the risk is. Deals go stale, next steps get missed, and the first time anyone notices is the forecast review.
Lateralis is the inverse. It reads the activity already happening on a deal and surfaces the signals that predict slippage. Short lists, clear priorities, no daily data entry.
How it works
- 01Deal health
Every deal has a health score that reflects movement, responsiveness, and commitment, not just stage.
- 02Signal surfacing
Stale threads, missing next steps, late replies, and price pressure are flagged before they cost you the deal.
- 03Attention feed
Instead of a dashboard, a short daily list of the deals that actually need a human today.
- 04No busywork
No daily updates to fill in. Signals come from activity already happening in email, calendar, and notes.
How it was built
Kept narrow on purpose. Four components, each earning its place.
- Signal engine
Rules and models that read deal activity and flag the patterns that predict slippage.
- Deal model
A lightweight representation of a deal, separate from the CRM, focused on change over time.
- Attention feed
A prioritised list generated each morning. Short by design, read in a minute.
- Integrations
Reads from the tools sales teams already use, so nothing new has to be filled in.