Business System

Amped Up Rock School Campaign System.

A full growth and operations system for a local music school, covering brand, marketing, website, and payments.

Why it exists

Local music schools live and die on enrolment. The work is great, the teachers are great, but the marketing is patchy. Every term starts with someone trying to remember what worked last time, redoing the graphics, and improvising the offer.

Amped Up needed a system that did not depend on one person’s memory. Same shape every term, only the message and the offer change. The team can run it without help, and it gets sharper each cycle instead of starting over.

How it works

01

Define core campaign message

Pick the offer and the angle for the term. One clear hook, written in the voice the school already uses with parents.
02

Use pre-built content templates

Posts, stories, reels, and email all start from set templates. The team fills the gaps instead of starting from a blank page.
03

Deploy across Instagram and local channels

Same campaign, scheduled across the channels that actually pull students in. Local groups, school noticeboards, and Instagram.
04

Capture leads via simple CTA

One link, one form, one place every reply lands. No chasing DMs across accounts.
05

Repeat with variations

Each new term swaps the message and offer, keeps the structure. The campaign gets sharper every cycle, not rebuilt every time.

Lead flow and automation

The campaign is only one part. The system connects interest to bookings without friction.

01
Offer and entry point
- Simple, low-friction offer to get people in.
- Free taster or low-cost intro session.
- Clear message. No pressure.
02
Landing and booking
- Single landing page with a clear call to action.
- Users can view availability and book instantly.
- Email confirmations and reminders reduce no-shows.
03
Lead capture and response
- Enquiries are captured in one place with basic details.
- New leads receive a fast response with a booking link.
- Removes delays and missed messages.
04
Follow-up and conversion
- Simple follow-up messages for people who do not book straight away.
- Short, timed messages that show what a session looks like and invite them back.
05
Ongoing flow
- Content, local channels, and word of mouth feed into the same system.
- Everything points back to one clear action: book a session.

The system is designed so automation can be added without rebuilding it.

Leads can be captured, tracked, and responded to automatically.
Follow-up can run in the background instead of relying on memory.

What I built

Five connected pieces. Brand, web, content, campaigns, and the lead flow that ties them together.

Campaign system

Playbook, templates, and channel checklist. The team can run a term campaign without rebuilding the wheel.
Website

Clean, fast site on Vercel. Built around a single booking action, not a list of pages.
Brand

Refreshed identity and a short guidelines doc. One consistent look across web, social, and print.
Content

Real session and workshop photography. Reusable across campaigns, the website, and partner posts.
Lead flow

One CTA, one form, one inbox. Captures, confirms, and nudges follow-up so nothing slips.

Campaign assets

Posts, reels, stories
Website

New site on Vercel
Brand guidelines

One look across everything
Content photography

Real sessions, reusable

Beyond the campaign

The campaign system was one part of a wider clean-up across the business.

Brand refresh

Updated the visual identity and put together a clear brand guidelines document. Gives the team a consistent look and feel across everything they put out.
New website

Designed and built a clean, modern site and deployed it on Vercel. Fast, simple to manage, and aligned with the new brand.
Upfront payment system

Replaced chasing parents for 4 to 8 weeks of unpaid lessons with a simple membership model. Parents pay upfront. Cash flow improves. No awkward follow-ups.
Content foundation

Brought in a photographer to capture real sessions and workshops. Gives the campaign system strong, reusable content instead of low-quality filler.
Domain refresh

Moved to a more memorable, brandable domain. The old domain redirects cleanly to the new one.

Result

Campaigns run faster and with less effort. The team is no longer starting from scratch each term.
Cash flow is cleaner. Payments are handled upfront instead of chased weeks later.
The brand feels consistent across website, social, and campaigns. It looks like one business, not a mix of styles.
New content actually reflects the experience of the school, not stock or rushed photos.
The system is easier to hand over. New staff or freelancers can step in without guesswork.